Real Energy is about what running gives you, the momentum, release and feeling that carries from the run into everything that comes after.

Created to mark the arrival of the third generation of On’s Cloudmonster collection - Cloudmonster 3, Cloudmonster 3 Hyper and LightSpray Cloudmonster 3 Hyper - the campaign follows real runners, including OAC Europe’s Luke McCann, through the rituals that surround the run. Early mornings, late nights, repetition and release, captured with a raw, cinematic energy and set to Lights Burn Dimmer by Fred again.. and Jamie T.

Directed by Rawtape - Rory Wood
Photographed by Leon Prost

A gallery as big as America.

50 States.

50 communities.

A portrait of togetherness at a time when America has never needed it more.

To reintroduce this iconic brand to America, we wanted to document what A Lovely Day across the nation really looked like. The project chronicles a 5,057-mile journey across the nation, capturing communities in all their beauty and differences across every state.

These portraits make up a nationwide out of home campaign with 50 unique portraits - one for every state, displayed across billboards coast to coast as-well as an endless suite of social assets.

Directed by MAGNUM PHOTOS

Photographer and director collective included : Alex Webb, Jim Goldberg, Luis Gerard, Corinne Schiavone, Sofia Aldina, Jared Moossy, Natalie Keyssar, Eros Hoagland, Brian Frank, Adrienne Grunwald, Brett Kosmider, Isaac Hoff and Bruno Forcine.

In the latest AirPods campaign, Apple brings a little snow to the Southern Hemisphere in a bombastic and less than expected holiday spot. Shot throughout the the humid streets of Buenos Aires, the film features the soundtrack, “PUFF,” by Argentine producer, Bizarrap, and Belgian Argentine hip-hop artist, Bhavi.

The film opens on two friends languorously lounging in a cafe. But soon, a winter wonderland arrives, as if by magic, with a little help from the Audio Sharing feature on the Apple AirPods Pro.

In his commercial debut, Damian Jalet choreographed it beautifully. He is well known for choreographing Paul Thomas Anderson's and Thom Yorke's short musical film Anima.

This is Apple's first global holiday campaign with an entirely Spanish-language anthem.

Directed by Juan Cabral

'Born in Quarantine' is a message of support to the million mothers who have given birth under the extreme circumstances of COVID-19. It is told from the perspective of one of the very few people alive who know what it's like to experience a situation like this as a Mother: One hundred year old, Anita Sampson, whose own mother gave birth to her during the last great pandemic: Influenza 1918-1920.

Directed by Martin De Thurah

At a time when the country is more divided than ever, this is a campaign about being open to people and to the connections that that brings. The ultimate message of the film is that, An Open Mind Is The Best Look, a message of inclusivity that is needed now more than ever. It is a celebration of humanity, a closer look at how all of us live in the world - intersecting, interacting, connecting: Extravagance and modesty, contemporary and classic, old, young and everything in between. When we look at the world with eyes wide open and see how things that don’t make sense together suddenly do, that’s when we look our best.

Directed by Martin De Thurah

When you support small business, you buy into something bigger.

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Small businesses are the beating heart of America. But right now, in the midst of the pandemic, almost half of all small businesses in America could close within three months. Facebook needed to remind people that we all have a part to play in the survival of the places we love. And, with the right support, many can make it through the year ahead. To illustrate the need to act, we chose the story of recently closed Coogan’s, a place that was legendary to the people of Washington Heights, as this once vibrant restaurant and bar became our symbol for the fight many small businesses face against equally uncertain futures.

‘Make Yourself A Gift To The World’. A campaign for luxury lifestyle and fitness brand Equinox. At the beginning of the year, when everyone is preparing for the year ahead - we looked to take the stigma out of self love and asked - whether self obsession could in fact be the most selfless act of all?

The launch film retells the ancient story of Narcissus. Directed by Floria Sigismondi

OOH and Print conveyed that if we improved ourselves - the world improves too. Famed photographer Glen Luchford brought these to life.

Through a series of films directed by David Wilson and spoken by the queen of innovation herself, Miss Grace Jones, we sought to show the world that Good Ideas Deserve to be Found. Thanks to personalized ads all kinds of ideas, even those who cater to very specific groups or have super-niche appeal, find just the right people to love them.

Directed by David Wilson 

Google wanted to follow on from last years success and create a campaign to launch the second iteration of their smartphone...the Pixel 2.  

The campaign is centered around Google's core philosophy, a company that loves questions - asking them, receiving them and answering them - all in order to push things forward. 

The work is designed to feel unique and 'Googley' - centred around a series of high paced film work that is made to feel smart and immediate -  just like the phone.

Here is the launch film, a swiss clock of a number, a ping-pong of question and answer that looks to get to the guts of what makes the phone so great. It packed with easter eggs and influencer cameos, featuring Salt Bae, rapper Young MA, British weatherman Michael Fish, David LaChapelle, Dua Lipa, animators Stoopid Buddies and more.

Directed by Ian Pons Jewell

This social film was a tribute to both a mother and an athlete. Chase has been a proud sponsor of the US Open and Serena Williams for many years. Ahead of Serena’s first return to the US Open since becoming a mom, we ignited a conversation around motherhood using #ThisMama. It was a conversation that mamas everywhere felt empowered to join, using the hashtag to tell their own stories of motherhood. One year later and we continued that momentum.

“Unlike Any”, is a campaign that honors the incredible feats of female athleticism in the purest sense, by showcasing women who are beyond compare, elevating them to where they belong ‐ above gender roles, above labels, and above comparison.

The campaign pays tribute to these athletes by pairing each with accomplished spoken word artists and lyricists, such as Saul Williams, Kojey Radical and Aja Monet to craft poems unique to each athlete’s story. 

The five films feature the following Under Armour athletes: Misty Copeland, Principal Ballerina; Jessie Graff, Stunt Woman; Alison Desir, Harlem Run Founder; Natasha Hastings, World Champion Sprinter; Zoe Zhang, Actress & Taekwondo Black Belt.

In these films, the camera is at the mercy of the athlete, never still, but constantly rotating and flowing with the poetry – where we are invited to watch with a sense of poetic reality. 

Each hero film has its own unique length sound design and music to highlight each woman’s individual performance, and while these five films serve as the backbone, the campaign was designed for social from the start. Over 300 unique assets for social have been created in order to highlight the many new products and technologies in Under Armour’s FW17 collection.

Directed by Georgia Hudson

Following Under Armour’s latest  “Unlike Any” campaign, “FEMALE” aims to celebrate all women in sports in an anthemic music video.

The song, written and performed by Zambian rapper-poet Sampa the Great, is a lyrical tribute to all womanhood. The film an ensemble of 25 female athletes that’s made up of dancers, BMX riders, gymnasts, yogis, boxers, weightlifters, skaters and basketball players.

Each cast member performs unique choreography and showcases Under Armour gear exclusively available at Dick’s Sporting Goods. The individual performances also appear as shoppable video units highlighting specific products throughout the film.  

Directed by Georgia Hudson

Stills by me

The latest global film for Heineken celebrates true city insiders. 

Set in Paris, The Insider sees a true city insider who’s not exploring just for himself but for others, as he rescues a group of willing tourists and takes them on an unforgettable journey, an experience that radically changes their trip..

A fast-paced journey, the group ride vintage scooters through Montmartre, get into a hidden party down in the Catacombs and end where everybody should when traveling to Paris, on the stage of a Cancan show. Incroyable, non?

Directed by Dante Ariola

Photography by Sophie Ebrard

Levi’s wanted to launch Curve ID, a new range of women’s jeans that fit shape not size. We were given $10,000 and a pair of jeans with a mission to create a social phenomenon. We mounted a hidden camera in a pair of Curve ID’s and documented every look, gawk and peek. "We asked for a conversation, what they gave us was a cultural phenomenon." Walter A Hass. Levi Strauss & Co, Global Marketing Group.

- 20 million views in ten days.

- Director Brian De Palma (Scarface) saw it & incorporated it his film 'Passion'

- Remade by Conan O'Brien and UK paper 'The Sun'

- Featured on CNN, Australia's channel 9, The Huffington Post & The Today show. 

- Gold at One Show, Silver Lion at Cannes, Silver bullet at Young Guns.

See the full list of BLING here.

Directed by Jae Morrison

Playmaker Arda Turan is known for his magical style of play and has been named “The Turkish Magician”. To coincide with Nike’s launch of the new Magista boot, we showed Arda’s magic on and off the field. In these films we dive from the football pitch to a 1920’s magic performance where Arda takes the stage. Whether it’s slicing a man in half or escaping the most death defying corner, watch Arda make magic in his Magistas.

Directed by Luis Gerard